This is Nicotiana Hot Chocolate, also known as Flowering Tobacco. This is a highly sought after plant which is easy to grow. Nicotiana Hot Chocolate likes to live in mostly sun but does very well in partial shade. This chocolate colored flower can bloom most of the year in many places. Flowering Tobacco is known to attract many birds, bees, and butterflies. This plant is an important nectar source for countless numbers of butterflies and moths. It is both a host and nectar source for the Five-spotted hawkmoth. Nicotiana Hot Chocolate is grown as an Annual in most places, but it is a tender perennial in USDA Hardiness Zones 9 to 11.