This is Abelmoschus ficulneus, also known as white wild, musk mallow, and native rosella. This shrub grows to about 5 feet tall and is covered with velvety hairs. The flowers change from white to pink with a dark purple center. This plant is harvested from the wild and used as an excellent food source. The roots and stems from this plant are gathered, roasted and eaten. The seeds are edible and used in many recipes and to flavor coffee. In dire straights, the leaves and fruit can be eaten to stay alive. A very good strong fiber is made from this plant. The fiber is long, fine, and glossy making it perfect for twine and cord. USDA Hardiness Zones 9 to 11.