This is Echinacea purpurea, also known as Eastern Coneflower, and Eastern Purple Coneflower. These Plants like to live in full sun or partial shade where they are very popular with the birds, bees, and butterflies. This plant blooms from the middle of the Summer until the middle of the Fall, and is very resistant to deer. The leaves and petals of this plant are edible. This plant attracts the American Lady, Giant Swallowtail, Great Spangled Fritillary, Southern Cloudywing, Painted Lady, Pearl Crescent, Red Admiral, Silvery Checkerspot, Spicebush Swallowtail, Eastern Tiger Swallowtail, Variegated Fritillary, Viceroy, Fiery Skipper, Gulf Fritillary, Sachem, and Tawny-edge Skipper butterflies. USDA Hardiness Zones 2 to 10.