This is Echinacea purpurea PowWow White, also known as Eastern White Coneflower. This seed produces the most amazing seed grown cultivar of Eastern White Coneflower. The leaves and flower petals of this plant are edible. This is a great plant to use for bringing birds, bees, and butterflies into your garden. It is also a nice choice for use as a cut flower. Growing to about 2 feet high, this plant likes to live in full sun or partial shade. It will bloom from the middle of the Summer until early Winter and is a good choice as a deer resistant plant or just as something which will still be interesting once Winter sets in. This plant attracts the American Lady, Giant Swallowtail, Great Spangled Fritillary, Southern Cloudywing, Painted Lady, Pearl Crescent, Red Admiral, Silvery Checkerspot, Spicebush Swallowtail, Eastern Tiger Swallowtail, Variegated Fritillary, Viceroy, Fiery Skipper, Gulf Fritillary, Sachem, and Tawny-edge Skipper butterflies. USDA Hardiness Zones 3 to 9.