This is Rudbeckia hirta, also known as Black-eyed Susan, Gloriosa Daisy, and Yellow Ox-eye Daisy. Brilliant orange yellow petals frame and contrast the blackish purple centers on this gorgeous flower. This is a great plant for any butterfly garden. The birds, bees, and butterflies love it and it is a very good looking flower. This is the larval host plant of the Silvery Checkerspot, Gorgone Checkerspot, and Bordered Patch butterflies and a nectar source for many others. Some documented butterflies to use Black-eyed Susan as a nectar plant are the Soapberry Hairstreak, Great Spangled Fritillary, Meadow Fritillary, Atlantis Fritillary, Baltimore Checkerspot, Milberts Tortoise Shell, Silver Spotted Skipper, Southern Cloudy Wing, Northern Cloudy Wing, Powesheik Skipperling, European Skipper, Ottoe Skipper, Arogos Skipper, American Snout, Early Hairstreak, Juniper Hairstreak, Dakota Skipper, American Copper, Swamp Metalmark, and Little Metalmark butterflies. Rudbeckia hirta is grown all over as an Annual, and it is a perennial in USDA Hardiness Zones 5 to 10.