This is Coreopsis tinctoria, also known as Plains Coreopsis, Calliopsis, and Tickseed. This Annual is a great choice if you want to attract birds, bees, and butterflies. They just love it. Growing at most about 3 feet high, this plant should be planted somewhere where it can get full sun or at least partial shade. This is a known nectar plant for the Common Buckeye, Southern Dogface, Gorgone Checkerspot, Queen, Monarch, Dainty Sulphur, Aarons Skipper, Poweshiek Skipperling, Clouded Sulphur, and Eastern Tailed-Blue butterflies, and the Red-waisted Florella moth. It is also the larval host plant for the Agonopterix atrodorsella moth.